July 20, 2006 Comments
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A new survey from BIGresearch showed that most consumers use the web to check out products before going to the store to purchase. 87% of respondents said they did so regularly.
Products most affected by consumers making more than $50K per year are electronics, home improvement items, and appliances. No surprise there, as these are typically higher-ticket items that are usually researched well-ahead of time.
However, products purchased by adults making less that $50K per year, that were researched online and then purchased, listed electronics, apparel, and medicines/vitamins/supplements in the top three.
Google was the top search engine by far, with Yahoo, eBay and Amazon. Interestingly, Walmart.com was the fifth most used web resource for researching products.
Matt Bailey is the founder of SiteLogic, a web marketing consulting company. He leads seminars and teaches companies how to use their sites more effectively and to build a web business by applying common sense sales and marketing techniques. He is a specialist in interpreting web site statistics into practical usability. Matt has been in the search marketing industry for ten years, and started leading classes in the late 1990�s. One of his first opportunities was as a regular speaker for the Ohio Innkeeper�s Association, teaching practical web site marketing techniques. Since that time he has worked with hundreds of companies, instructing them in web marketing principles. Matt takes a very holistic view of website marketing, including accessibility, which has become a passion and a crusade. His goal with The Web Site Accessibility Blog is to teach companies that they can easy apply search marketing and accessibility techniques to their web sites.
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