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Due to the back lashing that Business.com received during the last couple of weeks over placing the "nofollow" attribute on editorial listings but not on paid listings, they have decided to remove the links. Via Threadwatch, Todd Sims who serves as Vice President of Business and Corporate Development at Business.com makes the following announcement:
As most of you know, Business.com recently added "No follow" tags to some of the listings in our directory. From the debate that followed, it became clear that there is a lack of consensus about the proper use of these tags right now within the search engine community. Because of this, we've decided to remove the tags.This is a good move by Business.com after they received much criticism from the SEM community (myself included)for using the "nofollw" attribute in a reverse manner for which it was originally intended. The consensus was that they were using the attribute on non paid listings to entice more web site owners to opt for paid listings.
I would like to reiterate that all listings and links in the Business.com directory are reviewed by our editorial team and are placed in the most relevant of our 65,000 B2B categories. We have spent the last 6 years building the most comprehensive and trusted B2B directory, and we will ensure that our users enjoy a relevant, spam-free experience through our ongoing and continually evolving editorial review process. A process which will no longer utilize "No follow" tags.
David Wallace is CEO and founder of SearchRank, an original search engine optimization and marketing firm based in Phoenix, Arizona. He is experienced in search engine optimization and marketing, pay per click and pay for inclusion management, directory submissions and web site design usability. David is a frequent contributor to various search engine related forums, an active editor of popular directories such as GoGuides.org, Joe Ant and Zeal and has had several articles published on industry related sites. Since 1997, David along with his company have helped hundreds of businesses both large and small increase their search engine visibility and customer acquisitions.
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