Pay per click advertisers that are concerned about click fraud rates will be pleased to hear that Google plans to expand their reporting to include more information about fraudulent clicks. According to the Google AdWords Blog, the new feature will give "a more detailed picture of invalid clicks." The announcement comes just as a federal judge is deciding whether or not to approve a $90 million class action settlement against Google.

The AdWords Blog offers up the following screen shot to show how the data will appear in AdWords reports...

Data about the number of invalid clicks will be available in yearly, quarterly, weekly, and daily reports. The major difference between how things worked before and how they will work with this new report is simply in the amount of work that advertisers will have to do to figure out their refund rate. Prior to this new report, advertisers needed to compare the amount of clicks they were charged for with the amount of clicks that actually showed up in their log files. That could be a time consuming and difficult feat for small businesses that don't have access to good reporting software. Google hopes that the new report's transparency will help advertisers see that they are taking a step toward being more advertiser friendly.

With that in mind, it's still obviously a good idea to continue to rack click fraud rates on your own.