July 28, 2006 Comments
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A federal judge in Arkansas approved Google's proposed $90 million click fraud settlement yesterday, calling the offer "fair, reasonable and adequate." That settlement will work out to about $30 million for the lawyers that brought forth the case and an advertising credit of $3.80 for every $1000 spend by Google AdWords advertisers over the past four and a half years. Not surprisingly, Google's lawyers were "pleased" by the decision while most small business owners felt that the settlement was less than adequate. The settlement also notes that any funds from the settlement that are not claimed by past advertisers will be used to fund charitable organizations that wish to run pay per click campaigns. The Washington Post has the full story.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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