Blogging Isn't Always About Being an Expert

Chris Garrett has a fantastic post over at Performancing today that talks about whether or not you need to be an "expert" in order to be a good blogger. He makes some good points that need to be considered by any small business owner that's considering adding a blog to their site. Since article and blog writing advice often tends to center around the need to share unique and informative content, many small business owners shy away from the idea of blogging. Garrett points out that in reality, it's not necessarily what you know, but how you present it, that makes the difference.

From Garrett's post...

That second paragraph makes a really excellent point...one that I think it lost on a lot of site owners. There's so much pressure to be "the best" or to be "the expert" that many people forget that there's plenty of room for simply being "the information gatherer" or "the interpreter." So before you bypass blogging as a potential content and link generator for your site, think through whether or not you might be able to create a useful blog that would appeal to readers because of how you present the content rather than because of what content you're presenting.