Jennifer Laycock

Jennifer Laycock

Articles



When vertical results appear on the major engines, they appear smack in the middle of the hottest part of the page. After a number of eye tracking studies, we can say with a degree of certainty that most searchers (upwards of 80%) at least look at the top sponsored ads and the top 3 or so organic ads. That means that vertical, wedged in between, will be at least grazed over by a lot of eyeballs. (skip to "What’s Up with Verticals?" by Gord Hotchkiss)





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.