August 4, 2006 Comments
|
|
Are you anywhere near Michigan? Are you interested in learning more about pay per click advertising? If so, you might want to check out Yahoo!'s latest seminar offering "Secrets of Successful Yahoo! Search Marketing Advertisers." The all day seminar covers topics like writing effective ads, tracking results, using landing pages and advanced bidding tactics. The show will run you about $300 if you sign up within the next week. Keep reading for all the juicy details...
The seminar schedule is as follows...
Session A (Morning):
Keyword Generation - Strategies for identifying keywords that sell, which keywords to use, what to stay away from and how many you really need for your business
Writing Effective Titles and Descriptions - Tips for creating search listings that get results. Writing for Overture versus writing for other search engines, effective copywriting guidelines
Guideline Guidance - What are the editors looking for to approve your listings?
Campaign Management - How to make sure false clicks aren't killing you. How much time should you spend managing your campaign, tools to make campaign management easier, getting the most out of the DirecTraffic™ center
Tracking Your Results - How to tell if it's working, and what to do if it's not. What to test, what to track and how to get results that work for your bottom line
Session B (Afternoon):
Landing Pages That Work - Sending customers to the home page is like dropping them off at the curb, but where should you send them? Which pages are most effective and deliver higher conversions?
Advanced Bidding Tactics - How to bid like a pro, lower your price per click, annihilate the competition and get more sales
Successful Advertiser Case Studies - What do the big guys do differently and how can you adapt their strategies to get the most from your campaign?
Other Yahoo! Search Marketing Products - Now that you've mastered Pay Per Click, what's next?
Pricing:
The costs for the workshop are:
Session A (Morning) Only - $199/Session B (Afternoon) Only - $199
Both Session A and B (All Day) - $348 ($50 dollar saving)
Sign up by Friday, August 11th and receive a $50 credit to your Yahoo! Search Marketing account. This reduces the cost of the all day workshop to $299 or a single session cost to $149.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
|
|
|
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
A different kind of small business marketing conference.
The directory of the best small business sites and tools.
Home of our network.
Copyright © 1998 - 2009 K. Clough, Inc. All Rights Reserved. Privacy
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
(Unpaid placement - FreeFind is a Search Engine Guide partner.)