A Little Bit of SEO verses PPC Fun...

August 18, 2006 Comments

Jennifer Laycock

Jennifer Laycock

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Sometimes you need to add a little humor to the mix...that's why it's worthwhile to stop by Brad Geddes "Top Ten Reasons PPC is better than SEO" list and to then follow it up with a visit to Todd Malicoat's "Top 11 Reasons SEO is Better than PPC." The lists are both a good combination of tongue-in-cheek humor and reality check. Add the fact that both Grad and Todd will tell you that a good campaign requires the judicious use of both PPC and organic SEO and you've got a nice little bit of reading going on.
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Search Engine Guide > Jennifer Laycock > A Little Bit of SEO verses PPC Fun...

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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