August 22, 2006 Comments
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Jennifer Slegg has a pretty detailed post today that outlines plans for the new "ads within video" concept being launched by Google, Viacom and MTV. Apparently, the videos are being rolled out on a trial basis to some 200 AdSense publishers. Apparently, the program will work by placing video ads WITHIN syndicated video content that is then distributed to partner publisher sites. Earnings are on a CPM basis.
From the post:
Google is running an experiment with syndicated video supported by ads, to help publishers and video content owners better monetize their properties. Premium video owners provide Google with their content, Google matches the content with ads, and the site owner presents the combined product to their users.
and...
Revenue is generated on a CPM basis, by the number of views on each ad inside the content. For instance, if someone watches the first three minutes of the content, and sees two interstitial ads, you will be paid for those two views. There is no payment unless a user has seen an ad within the content.
For syndicated video, the revenues will be split three ways, between the content owner, Google, and the site owner. For the purposes of this test, Google is not disclosing the three-way revenue split. Please also understand that CPM values and expected payouts at the end of this pilot cannot be disclosed at this time.
The pilot program is planned to last four weeks.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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