August 22, 2006 Comments
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Chris Garrett over at Performancing has a short, but interesting post this week about what can happen when your site gets pick up by a massive social network site like Fark or Slashdot. Sure, it results in tons of traffic..but it also often results in your site going offline. The real question in the end is "was it worth it?" In other words, did all that traffic do anything for you, other than give you the headache of crashing your site and keeping your regular customers from finding you? The answer might surprise you.
Chris writes:
Luckily my photography blog is a labour of love rather than something I rely on for income. Just imagine if it was critical and I had been away on business or vacation, I might have been looking at a hole in my bank balance a week from now.
The thing that will be most interest to you guys that have been following the social bookmarking threads is out of those ~8000 additional visitors I gained one new user, 10 additional adsense clicks and zero RSS subscribers.
This post is a great way to really pound home the idea that whether we're talking about a linking campaign, organic search, PPC, or viral marketing, it's about the customers that you bring in, not the traffic. All the traffic in the world means squat if it doesn't advance your site or your business.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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