August 22, 2006 Comments
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One of my favorite blogs for good, down to earth link advice is Todd Malicoat's Stuntubl blog. He's at it again this week, this time outlining 12 Different Types of Links and How to Get Them. Todd breaks linking building down into the various styles and types of links (authority sites, directories, run of site, .edu and .gov and so on) and gives pointers on where to find them, how to get them and any other relevant tips he can think of.
A few examples:
4. Run of site links
How to obtain them: Easy to buy
What to look for: Sites that are highly on topic to you.
Examples: You’re on your own on this one - not outing anybody - sorry.
Other Notes: ROS links can spell trouble, but they can also help to balance your equation. If MOST of your links are from unique IP’s/domains - you can get add a couple, and get some great anchor text easily. Make sure to use some specific 2nd tier keyphrases that you might be able to hit some rankings for. Caveat: ROS links can really hurt a site’s link profile if not used wisely. Use with caution.
and
9. Article bio links
How to obtain them: Write a few articles, or have some written for you. Rinse, repeat.
What to look for: Industry authority sites that accept submissions from guest writers
Examples: “real estate law” + “submit articles”
Other Notes:
This can be a GREAT way to get some good authority links from high profile sites. They’ll appreciate (or demand) great content in return for the exposure and link pop you’ll receive. The better the site is, the higher quality content they will require. There’s no such thing as a free lunch.
This is a great article to bookmark if you are just learning about link building. Todd's advice is solid and his methods are easy to follow.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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