Jennifer Laycock

Jennifer Laycock

Articles



I've written in the past about the potential to use paid search advertising as part of a political campaign, though at the time, the major parties were still pretty much ignoring the search engine marketing landscape. Times are changing though...and with another presidential election just two years away, many political consultants are trying to figure out how to best make use of the web for their candidates campaigns. (skip to "The Politicos Still Don't Get It" by Jennifer Laycock)





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.