Earlier this month I spoke as part of the new Small Business track at the Search Engine Strategies conference in San Jose. The session was called "Big Ideas for Small Sites & Small Budgets" and on the panel with me were Matt McGee (part of our Small Business Ideas forum team) and John Carcutt. If you're curious what it was that we threw out there for the crowd to digest, Patricia Hursh has a write up of the session in today's Search Engine Watch.

Patricia does a pretty nice job of summing up a few of the key points from our three talks, though I think the length of the article didn't really allow her to pull as many important points from each talk as I would have liked to have seen highlighted. Either way, it's always nice to see small business SEM getting covered on a site like Search Engine Watch.

If you read Patricia's account and decide that you want the actual play-by-play transcript style account, you'll want to check out Chris Boggs' recap over at SEO Roundtable.






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.