SEO Lessons from Google

September 5, 2006 Comments

Jennifer Laycock

Jennifer Laycock

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According to a thread over at Webmaster World Google's Adam Lasnik will be teaching a seminar called "Optimizing Your Websites for Google Search." The class costs $30 and will be held at Catholic University in D.C. on September 18th.

There seems to be some confusion on whether or not you need to be a government employee to take advantage of the class, but here's a description of what will be taught:

“If you build it, they will come.” What do you do when you aren’t getting the traffic from search engines that you expected? We’ll cover the basics of how search engines work and how you can successfully adjust your site to be both human and search-engine-friendly. From live site dissections (no holds barred!) to jargon-busting (what’s a 301 redirect and why should you care?) to lots of Q&A, this session will be absolutely interactive and packed full with actionable information.

What You’ll Learn

  • Understanding how search engines work
  • Effectively getting website pages into the indexes of search engines
  • Getting your site appropriately listed when users type in relevant keywords
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.