September 5, 2006 Comments
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Manoj Jasra, a frequent guest writer for Search Engine Guide is hosting a "Celebrity Writer Week" on his Web Analytics World blog. He's kicking off the week with a post by web analytics guru Avinash Kaushik of Occam's Razor. (Who I had the pleasure of meeting last month in San Jose and who turns out to be one of the most down to earth "smart guys" I've ever met.) I'll be following Avinash on Wednesday with a post of my own that tells the story of a viral marketing campaign gone bad (and the way that an intelligent competitor takes advantage of the situation.) Also guest blogging this week are Gord Hotchkiss of Enquiro and Rand Fishkin of SEOMoz.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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