September 12, 2006 Comments
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While articles, blog posts and discussion forums are a great way to learn new information about search and online marketing, there's also great value to be had in hands-on-training and online seminars. That's why it's always nice to see a company sponsoring free training for small business owners. To that end, the team at Freshbooks has put together a new fall series of FREE teleseminars focusing on everything from paid search advertising to web analytics to project management.
They've also collected a team of great speakers to cover these topics (though I'm admittedly a little biased, being one of the speakers myself...). The seminars start this Thursday and will run every Thursday at 1pm EST for the next nine week. Here's a rundown of the schedule...
September 14th - Generate Referrals for Your Business
John Jantsch of Duct Tape Marketing will teach you best practices that any web designer, consultant or service provider can use to help grow their business by generating referrals. (register for free)
September 21st - Introduction to Pay-Per-Click Advertising
Andrew Goodman of Page Zero Media will cover how and why to set up a Pay-Per-Click advertising campaign. Get a firm understanding of the basics to creating and managing your ads.(register for free)
September 28th - Advanced Pay-Per-Click Advertising
Andrew Goodman of Page Zero Media will cover more advanced PPC topics like bidding strategies, click fraud and Google landing page quality guidelines can complicate your campaigns.(register for free)
October 26th - Introduction to Web Analytics
John Marshall of ClickTracks will discuss why you should analyze your site traffic. The best method is to collect the data you need and what to do with that data.(register for free)
November 2th - Advanced Web Analytics
John Marshall of ClickTracks will help you move beyond ROI, analyze click fraud, and optimize your conversion funnel.(register for free)
November 9th - Introduction to Building Traffic to Your Website
Jennifer Laycock of Search Engine Guide will help you understand the fundamentals of building site traffic and help you get the job done. This call will cater to small business owners who are not necessarily web designers.(register for free)
November 16th - Advanced Traffic Building Techniques for Your Website
Jennifer Laycock of Search Engine Guide will focused on more advanced traffic drivers like viral marketing and online reputation management. This call will cater to small business owners who are not necessarily web designers.(register for free)
November 30th - How to Successfully Manage Projects
Craig Fitzpatrick of Devshop will help you learn how to better manage your projects, meet deadlines, reduce risks and improve client satisfaction.(register for free)
December 7th - Persuade More People to Do Business on Your Website
Jefferey Eisenberg of Future Now Inc. will help you learn about persuasion architecture and the strategies Jeff's team uses to deliver results. (register for free)
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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