September 14, 2006 Comments
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Not too long after Google began testing the display of a checkout icon on paid search ads from companies offering payment via Google Checkout, Yahoo has been spotted doing the same thing. Since Yahoo and eBay partnered up earlier this year to make PayPal the preferred payment option of Yahoo Stores, so it's likely that this is a way for Yahoo to highlight shops offering PayPal.
Loren Baker over at Search Engine Journal has the scoop in a pair of blog posts.
Andrew Goodman, who first spotted the icons has a picture of the results with the icon included.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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