September 15, 2006 Comments
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Yeah, yeah, so it's supposed to be a nut shell, but that one just doesn't fit. So, I'd suggest that you head over to the SEO Egghead blog where you can read an excellent recap of 21 search marketing tips offered up by Google's Matt Cutts.
From how Google approaches spam penalties to hidden text to URL canonicalization, you'll find 21 links to Cutts' blog posts along with brief descriptions of what you'll find there. Check out this sampling:
3. http://www.mattcutts.com/blog/whats-an-update/ Google updates their index data — including backlinks and PageRank all the time. However, they export and publish new backlinks and PageRank data approximately every three months. New backlinks and PageRank are meaningless — it is not an update. The information is likely already factored in for awhile before you see it. 2005.
7. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ If you must use Flash, you must also make an HTML version available as well. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.
9. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ Assign unique, descriptive <title> tag and headings to every page. Vanessa Fox. 2006.
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