Jennifer Laycock

Jennifer Laycock

Articles



I've been getting a lot of emails lately asking for tips and information gears specifically toward blogging. From how often to post to what style of content to create, business owners and hobby bloggers alike seem to be filled with questions about what direction to take their new blogs. That's why a post over at the Pronet Advertising by Neil Patel really caught my eye.

In 5 Ways to Build a Better Blog, Patel explores several different qualities that a good blog simply must have. Breaking things down by content, usability, visibility, uniqueness and readers, Patel dishes out some excellent advice.

Take, for instance, Patel's post on usability>

Steve Krug wrote a book called Don't Make Me Think and that's exactly what you should be aiming for when visitors comes to your blog. If they are looking to read your content they should be able to find it and read it with ease. If they want to subscribe to your blog, they should be able to find your RSS feed with ease. Whatever it might be, you want to make it as easy for your readers as possible.

Here are a couple things to keep in mind.

  • Your website's content should be easy to read as well as easy to navigate.
  • Make it easy for people to find your content by using categories and by having a search feature on your blog.
  • Make your RSS subscription button easy to access for anyone looking to read your content from a RSS reader.
  • Limit the options and features on your blog. Why have tons of features when 90 percent of your visitors only use a handful of them.
  • Try to avoid technical jargon when possible and when you cannot try to explain the jargon in as few words as possible.





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.