September 15, 2006 Comments
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I've been getting a lot of emails lately asking for tips and information gears specifically toward blogging. From how often to post to what style of content to create, business owners and hobby bloggers alike seem to be filled with questions about what direction to take their new blogs. That's why a post over at the Pronet Advertising by Neil Patel really caught my eye.
In 5 Ways to Build a Better Blog, Patel explores several different qualities that a good blog simply must have. Breaking things down by content, usability, visibility, uniqueness and readers, Patel dishes out some excellent advice.
Take, for instance, Patel's post on usability>
Steve Krug wrote a book called Don't Make Me Think and that's exactly what you should be aiming for when visitors comes to your blog. If they are looking to read your content they should be able to find it and read it with ease. If they want to subscribe to your blog, they should be able to find your RSS feed with ease. Whatever it might be, you want to make it as easy for your readers as possible.
Here are a couple things to keep in mind.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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