October 11, 2006 Comments
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What many have referred to as the future "Google Office" is actually called "Docs & Spreadsheets" and was officially launched today. This new product offering is actually a combination of the Writely and Google
Spreadsheet product silos into a single control panel and admin area. Before this, documents created in Writely and in Google Spreadsheets lived separately but now are combined.
TechCrunch reports that "this is not a deep product integration, but it is another shot across the bow of Microsoft Office."
They point out that "the new site shows all of a user’s Writely and spreadsheet documents in a single list, but integration goes no further. The interfaces and features of the two products have also been mostly
mirrored to provide a consistent user experience. For example, chat previously available only on the spreadsheet product, is now available when working on a Writely document as well."
Why is Google Docs and Spreadsheets such a threat to products like Microsoft Office? Well first of all it is free. That is the obvious but there is also the fact that a user can import and collaborate on a
document, and then publish it to the web or take it back to the desktop, is a powerful feature not currently available to Microsoft Office users outside of Office Live or Microsoft Sharepoint Portal Server.
There is also the fact that many people including myself, have disliked Microsoft's monopoly that they have held for years and invite new products that compete directly with them. Products like this can also be very useful for small businesses, especially those who are just starting out and cannot afford the pricey Microsoft Office Suite. Oh, and did I mention... its
free?
News.com reports on some of the future plans for this application including integration with Gmail (when you get a word
processing file or a spreadsheet as an attachment, you'll have the option to open the file in Docs and Spreadsheets), the introduction of APIs so other programmers can access the functionality of the
applications and possibly offering a disconnected version, for users who want to access files when they are offline.
Google is not the only company that threatens the traditional Microsoft Office application. There is also Zoho and ThinkFree, online
office suites that are much more robust than Google's current offering.
David Wallace is CEO and founder of SearchRank, an original search engine optimization and marketing firm based in Phoenix, Arizona. He is experienced in search engine optimization and marketing, pay per click and pay for inclusion management, directory submissions and web site design usability. David is a frequent contributor to various search engine related forums, an active editor of popular directories such as GoGuides.org, Joe Ant and Zeal and has had several articles published on industry related sites. Since 1997, David along with his company have helped hundreds of businesses both large and small increase their search engine visibility and customer acquisitions.
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