From Inside AdSense, Google announces that it is now possible to assign multiple custom channels to a single ad unit. These custom channels will reside under main channels as I understand it. This new feature enables publishers to track ad performance with greater flexibility and view more granular information. When generating ad code, AdSense publishers will be able to add up to 5 custom channels to a specific instance of ad code.

Okay so what are the benefits? Google explains that multiple channels can be very useful when you want to track one ad unit across several different metrics simultaneously. They give an example of a sports site where you've placed a leaderboard AdSense ad at the top and bottom of every page. In tracking performance of the ad placement, you create two custom channels, "TopLeaderboard" and "BottomLeaderboard" which I then assume will allow you to see which ad performs better.

They remind us that ad units tagged with multiple custom channels will log impressions or clicks in each main channel. As a result, you'll see a higher number of impressions and clicks when you view your channel reports than when you view your aggregate reports.

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Search Engine Guide > David Wallace > Google Introduces Multiple Channels For AdSense Ad Units

David Wallace is CEO and founder of SearchRank, an original search engine optimization and marketing firm based in Phoenix, Arizona. He is experienced in search engine optimization and marketing, pay per click and pay for inclusion management, directory submissions and web site design usability. David is a frequent contributor to various search engine related forums, an active editor of popular directories such as, Joe Ant and Zeal and has had several articles published on industry related sites. Since 1997, David along with his company have helped hundreds of businesses both large and small increase their search engine visibility and customer acquisitions.