October 18, 2006 Comments
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Now, I'm a big believer in the power of content. But that doesn't mean I don't understand the importance of links. You need both.He then goes on to use the music industry as an example:
"There are 3 basic approaches: 1) You can make the best damn music you can and let people find you and be amazed and delighted. 2) You market the hell out of yourself - interviews, videos, press releases, scandals, etc. 3) You combine the two methods."The bottom line is If You Market, They Will Come, If You Have Content, They Will Stay. Read the full post for all the good stuff.
Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.
Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.
Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.
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