Results: Many prospects rely on assurances, but the really savvy SEO researcher demands to see results. They want to know what you've accomplished and for whom, and possibly even some references that they can call to talk to about the services the SEO has provided them.

SEOs can tell potential customers what they think they should be looking for in an SEO firm, but what the client actually looks for often turns out to be something entirely different. That's not to say that the client shouldn't look for the things us SEOs recommend, but only that those things are just the tip of the iceberg. They are an important part of the equation, but often not the most important part. By being able to provide satisfaction in the areas above, the SEO will be at a far greater advantage not only at obtaining the client, but maintaining client satisfaction.
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Search Engine Guide > Stoney deGeyter > Seven Things Clients Look for In an SEO, Part IV

Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.