Tactic 4: Hyperlink Your Calls to Action

The only reason I can think of that most websites don’t capitalize on this tactic is that it just seems too easy. Yet the simple act of hyperlinking a call to action helps you accomplish two very important goals:

(1) It increases interaction between your site and your visitor.
(2) It gives the search engines one more tip-off as to what your site is all about.

When visitors see a link that contains keyword rich text—text that is hopefully underlined or bolded in a contrasting color—they feel compelled to click on it. People on the web are searching for answers, solutions, or information. Make it as easy as possible for them to find those things.

So, instead of waiting until the end of your amazing sales copy to tell the visitor to “click here,” why not hyperlink the whole thing? Some examples:

Join our Entrepreneurs’ Forum and receive a free business plan template.
Contact one of our Childcare Specialists to find the nanny that’s right for your child.
Discover the perfect Christmas gift for your wife—shop our online jewelry shop now.

Was that so hard? You don’t have to be brilliant. Just think of it as a good excuse to boss people around a little. Trust me. They want to be told what to do! It’s one less thing they have to think about before deciding to make a purchase or inquire about your products and services.