November 9, 2006 Comments
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Google will start judging the quality of the landing page as part of the formula for calculating relevant ads. The page will be assigned a quality score and will play a larger part in determining the placement of the ad. Previously, landing page quality was only used for determining the minimum bid.
This is only to affect a small percentage of advertisers, as it is targeted as eliminating spam and fraud from the AdWords system. However, I believe this is only part of a larger agenda to improve the overall quality of advertisers and landing pages. For Google it is all about customer experience. If the landing pages are relevant and pass quality standards, then the user will have a better experience and their trust level for Google ads will increase.
Matt Bailey is the founder of SiteLogic, a web marketing consulting company. He leads seminars and teaches companies how to use their sites more effectively and to build a web business by applying common sense sales and marketing techniques. He is a specialist in interpreting web site statistics into practical usability. Matt has been in the search marketing industry for ten years, and started leading classes in the late 1990�s. One of his first opportunities was as a regular speaker for the Ohio Innkeeper�s Association, teaching practical web site marketing techniques. Since that time he has worked with hundreds of companies, instructing them in web marketing principles. Matt takes a very holistic view of website marketing, including accessibility, which has become a passion and a crusade. His goal with The Web Site Accessibility Blog is to teach companies that they can easy apply search marketing and accessibility techniques to their web sites.
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