November 10, 2006 Comments
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Customers are ready to spend more than ever, thanks for a growing economy. The rate of online spending is expected to increase, as well as the number of people ready to do their holiday shopping online this year.
In a customer survey, BIGresearch found that the average consumer intends to spend almost $800 this year in holiday shopping – many of whom have started already. This is attributed to three factors; gas prices falling, the growing ecomomy, and consumer sentiment on the rise – all combining for a big holiday season.
47.1% of consumers say they plan to shop online this year, which is far above the 36% from three years ago. One of the largest holiday spending groups are young adults, 18-24. Phil Rist, Vice President of Strategy for BIGresearch, said "Young adults see the holiday season as a time to splurge, not skimp, on gifts for loved ones."
Matt Bailey is the founder of SiteLogic, a web marketing consulting company. He leads seminars and teaches companies how to use their sites more effectively and to build a web business by applying common sense sales and marketing techniques. He is a specialist in interpreting web site statistics into practical usability. Matt has been in the search marketing industry for ten years, and started leading classes in the late 1990�s. One of his first opportunities was as a regular speaker for the Ohio Innkeeper�s Association, teaching practical web site marketing techniques. Since that time he has worked with hundreds of companies, instructing them in web marketing principles. Matt takes a very holistic view of website marketing, including accessibility, which has become a passion and a crusade. His goal with The Web Site Accessibility Blog is to teach companies that they can easy apply search marketing and accessibility techniques to their web sites.
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