December 12, 2006 Comments
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I have not seen this noted anywhere, or if I did I wasn't paying attention. Google is now showing collapsible maps on some search results.
Here is a search for a local hotel in Reno, NV:
Click the plus sign next to the address and you get this:
Looks like Google is pulling the information from the site's contact page. Maps are cool, but I'd like Google to add a phone number here as well. Can't hurt and it certainly would provide a number of searchers information they are looking for.
This is a pretty nice feature for localized businesses such as the Grand Sierra, though we have run across one issue with a client already. In this case our client's physical location isn't really a physical location. They don't do business at their location, but meet their clients where they are so having their business address in the search results isn't necessarily something they want. Now we have to figure out how to get that removed!
Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.
Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.
Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.
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