Google's supplemental index is essentially a backup database of web pages. When Google can't find an adequate supply of matching pages in its main index (where you want to be), it'll show pages from the supplemental index (where you don't want to be). You can tell a supplemental listing very easily: look for the phrase "Supplemental Result" in green text on the bottom line of your Google listing. (skip to "Breaking Out of Google’s Supplemental Index" by Matt McGee)





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.