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Link Baiting: Great Idea or Passing Fad?

January 5, 2007 Comments

Jennifer Laycock

Jennifer Laycock

Articles



It's hard to read a search engine marketing blog these days without spotting the term "link bait" somewhere. It's even harder to have a conversation with a search marketing professional without hearing it. In fact, link bait was one of the phrases I heard most often among speakers and attendees at the last Search Engine Strategies conference. That leaves many marketers and many site owners scratching their heads asking themselves if they need to start focusing on link baiting or if this is just another passing fad. (skip to "Link Baiting: Great Idea or Passing Fad?" by Jennifer Laycock)



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About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Search Engine Guide > Jennifer Laycock > Link Baiting: Great Idea or Passing Fad?

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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