Jennifer Laycock

Jennifer Laycock

Articles



Last year I had the pleasure of being a guest on Anita Campbell's excellent "Small Business Trends" radio show. In a show titled "Search Marketing is Not Voodoo", we talked about search marketing from the perspective of the small business owner and the many ways that companies on a tight budget can work to integrate their own search marketing tactics. Had an email from Anita's team this week and it seems that that episode was one of the ten most requested podcasts of her show last year. (Yay!) I had a look at the full list and there are a few other options on there that our readers might be interested in checking out.

Gary Schoeniger, who started a business with nothing more than a borrowed ladder and grew it into a multi-million company, offered up "How to Start a Business With No Money." Ruth King of Business Channel TV followed suit with a show titled "Entrepreneurial Terror: How to Get Through the Dark Days and Into the Light" that shares real life stories of entrepreneurs who overcame some major challenges.

There are also a couple of marketing based episodes that look interesting. Jim Kukral of ReveNews guested on an episode titled "Avoiding the Top 10 Online Marketing Mistakes" that helps dispel some of the common marketing myths that small business owners get trapped in. Finally, Ron McDaniel of Buzzoodle offers up "What’s All This Buzz About Buzz Marketing?" that dives into my personal favorite topic of word of mouth and viral marketing.






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.