January 16, 2007 Comments
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Excited about the potential of RSS feeds when it comes to marketing your site? That's great, but did you ever do anything more than simply adding an RSS feed? Didn't think so. (Don't feel bad, most people don't.) That's why Rok Hrastnik writes The RSS Diary over at Marketing Studies.
In today's column, he writes about two common problems that most sites have with their RSS feeds. The first is getting people to subscribe, the second is figuring out how to customize and personalize that feed to get more action out of your readers.
Problem #1: Capture Subscribers
No one is subscribing to your feed?
Well, what incentive are you giving them to do so?
"Here's my feed, please subscribe" just won't work. It doesn't work with e-mail, it won't work with RSS.
Information overload is worse than ever. And as lead generation marketers have learned long ago, cutting through the clutter with your free subscription offer demands a bribe. As simple as that.
You'll have to click through to read his answer. It's common sense, but it's still a concept that slips past many a pre-occupied business owner.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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