January 16, 2007 Comments
Excited about the potential of RSS feeds when it comes to marketing your site? That's great, but did you ever do anything more than simply adding an RSS feed? Didn't think so. (Don't feel bad, most people don't.) That's why Rok Hrastnik writes The RSS Diary over at Marketing Studies.
In today's column, he writes about two common problems that most sites have with their RSS feeds. The first is getting people to subscribe, the second is figuring out how to customize and personalize that feed to get more action out of your readers.
Problem #1: Capture Subscribers
No one is subscribing to your feed?
Well, what incentive are you giving them to do so?
"Here's my feed, please subscribe" just won't work. It doesn't work with e-mail, it won't work with RSS.
Information overload is worse than ever. And as lead generation marketers have learned long ago, cutting through the clutter with your free subscription offer demands a bribe. As simple as that.
You'll have to click through to read his answer. It's common sense, but it's still a concept that slips past many a pre-occupied business owner.
SEO Friendly Directory
Get a Sponsored Listing for only $29!
Cheap Submission Services
Quality SEO services, dirt cheap prices.
Keyword Suggestion Tool
Find the best Keywords. Free Trail
Search Engine Placement
Veteran SEO's, since 1997 StepForth Placement Inc.
Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.
| www.flickr.com |
 |
 |
 |
 |
 |
 |
Search Engine Guide Blog | Search Engine Marketing | Internet Search Engines | SEM Resources & Consultants | Newsletters | Advertise | About | Site Map
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
A different kind of small business marketing conference.
Home of our network.
Copyright © 1998 - 2008 K. Clough, Inc. All Rights Reserved. Privacy
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
(Unpaid placement - FreeFind is a Search Engine Guide partner.)