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The Biggest Threat to Your SEM Profits

January 17, 2007 Comments

Jennifer Laycock

Jennifer Laycock

Articles



Some experts report that click fraud accounts for as much as 20 percent of the PPC clicks, while others estimate the fraud rate at 14 percent. Google claims estimates are overblown and asserts that click-fraud auditing firms use methodologies that inflate click fraud rates. Regardless of who's right, publishers have reported a drop in AdSense revenues due to a mistrust of PPC advertising. (skip to "The Biggest Threat to Your SEM Profits" by Paul Bruemmer)



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About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Search Engine Guide > Jennifer Laycock > The Biggest Threat to Your SEM Profits

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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