As much as we can say links or the title tag or whatever is the single most important thing in search engine marketing, the fact remains that none of those things matter unless you are targeting the right keywords. The problem is, many small businesses simply have no idea how to get started with this sometimes daunting task. Enter Stoney deGeyter with a 22 page comprehensive guide to keyword research.

Stoney's a regular blogger and guest author here at Search Engine Guide and I can attest to the fact that his writing is both comprehensive and easy to understand. (Two essential qualities when you've got a little bit of time to learn a lot about a topic.) That's why Stoney has teamed with Jason Green to offer up a 100% free guide to keyword research for your web site.

The duo has broken the process down into three parts; gathering keywords, sorting and selecting keywords and organizing keywords. The document is also full of great advice about how different phrases target different types of visitors and how to handle the challenge of optimizing for products that can be described many different ways.

Download the full document "Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing Your Keywords into a High Performance SEO Campaign." It's free...you've got nothing to lose.