January 25, 2007 Comments
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Link baiting and viral marketing often get intertwined. After all, both tend to produce lots of talk and links on the Internet. There's even a lot of overlap...link bait can go viral and a viral idea can serve as link bait. When it gets down to it though, they're simply not the same thing. One focuses on building your brand and driving new customers, the other focuses on, well...links. As such, the two processes need to be approached in different manners. That begs the question...just how do you go about link baiting? Todd Malicoat has a great post on this topic over at Stuntdbl right now.
Todd does a fantastic job of breaking link baiting down into Nick Wilson's 5 "hooks" and offering up solid examples of each tactic.
For those that are unfamiliar with these hooks, they are:
For each hook, Todd gives a fairly comprehensive set of information including pros, cons, ideas and examples.
THE NEWS HOOK
Fast, up to date news on breaking topics with expert commentary on the topic.
Pros of this hook: It’s generally pretty easy to aggregate news and offer commentary. Doing so frequently and with dedication will establish you as an expert.
Cons of this hook: It can be quite time consuming and redundant. You can’t reinvent CNN without getting Doc Brown to help you invent time travel first. If you go too broad you won’t succeed. If you go too niche, you will have a hard time finding a substantial audience.
The post will take a while to read through, but it's chalk full of solid advice and information.
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