January 29, 2007 Comments
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One of the biggest complaints that I hear about paid search advertising programs is the inability to narrow your campaign down to only the best performers. Sure, Google AdWords (and many others) let you cherry pick sites from the content network, but when it comes to things like search networks, it's pretty much always an all or nothing deal. That just doesn't work well for most advertisers, especially those that take the time to track conversions and ROI by referring site.
Enter ABCSearch.
The team at ABCSearch has set things up so that advertisers are able to pick and choose which sites they'd like their ads to run on. This isn't just a matter of blocking click fraud, it's a matter of buying only the best performing clicks. For example, if you are a florist and are receiving good quality but non-converting clicks, you can choose to opt out of the channels that simply don't convert.
"If I'm noticing any non-converting traffic from a particular affiliate, ABCSearch can just disable that Sub ID, which no other search engine can do," states Alex Benyukhis, CEO, ConsumerJobs.com. "With other engines, I might get 1,000 clicks and 2 conversions. Since ABCSearch can discern which sources are good and bad, I can reduce the clicks as low as 100 clicks for the same 2 conversions, which has helped my ROI increase big time because with ABCSearch I’m only attracting traffic from partners that have human visitors."
Right now, advertisers need to drop an email to the ABCSearch team to have partner sites dropped from their campaigns. According to ABCSearch's Simon Chernin, a "do-it-yourself" option will be added to the site within the next month or two.
If you're interested in checking the site out, ABCSearch is offering to match the first $100 you spend with them. You'll need to click through directly with this link to get the deal though.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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