ClickTracks Offers Pro for Small Businesses

Apparently, if you pester people long enough, they eventually give in. No, I'm not talking about the pork people, I'm talking about the team over at ClickTracks. While ClickTracks has always offered up great products at prices small businesses can afford, (heck, they even added a free version just to get me off their backs last year) they've done it again by announcing the launch of ClickTracks Pro SMB. (that's small/medium business to you acronymically challenged folks)

See, the thing about ClickTracks is they keep adding cool new features that make analyzing your web site easier than it was before, but I'm always finding the coolest features in the highest end versions. (Well "duh" you say...but stick with me.) The point I always make it that there are more small businesses than there are large businesses, so if you find a way to eek out those great features at a price they can afford, they WILL respond and your bank account will thank you for it. (that's a free business tip to anyone else out there offering services...)

So what's this latest offering? Well, ClickTracks Pro SMB is sort of the "lite" version of ClickTracks Pro, except that there's not much "lite" about it. The main difference between Pro and Pro SMB is that Pro SMB doesn't have A/B splits or time splits. Guess what? Small businesses rarely have time to dig into that stuff anyway, so that's fine with me.

What it does have (that ClickTracks Analyzer and ClickTracks Optimzier don't) is as follows:

• Sessions and unique visitor tracking
• Cookie tracking
• Funnel reports
• Scheduling of e-mail reports
• Browser based reports
• E-com and ROI integration
• Click fraud reports
• The ability to track multi-domain web sites

Of course it's also got all the features that you find in the lower priced versions...things like the "what's changed" report, custom campaign and email campaign tracking, robot simulation reviews...all sorts of good stuff.

Pricing on Clicktracks Pro SMB starts at $188 a month and goes up depending on the traffic to your web site. Considering that simply being able to track the ROI on your paid search advertising campaigns can dramatically cut your wasted spending, that's the type of investment that can pay for itself.

Now that said, some companies still don't need analytics that are quite that powerful. If you're trying to figure out what your best option is, ClickTracks has also put together a great little tool that asks you some questions about your site and offers up their suggestion of the best fit for you. (And no, it's not rigged...I played around with it and got suggestions for Analyzer and Optimizer for a few scenarios that I entered...)

If you've been thinking about trading up your analytics program, now's a good time to take ClickTracks for a test drive.