The Problem with Digg

February 9, 2007 Comments

Jennifer Laycock

Jennifer Laycock

Articles

You'd think that having just experienced hitting the front page of Digg myself (for the pork story last week) that I might have a personal reason for claiming that there's a problem with Digg. Actually, Digg seemed to work fairly well for me, though I've not yet finished analyzing the data from my logs. What I'm citing today as the "problem" with Digg is the experience that Danny Sullivan is having with getting one of his recent posts dugg.

You see, earlier this week Danny wrote a VERY lengthy article addressing the idea of what SEM is and what it is not. The post was mostly aimed at Jason Calacanis's recent comments that SEM was "bull" during last December's Search Engine Strategies conference. Danny went into quite a bit of detail about the history of SEM, the good sides of the industry, the bad sides of the industry and so on. He addressed a lot of myths and put to rest a lot of false claims.

The story made it to Digg.

Then pandemonium broke out. You can read Danny's take on the matter at the Search Engine Land blog, but basically it proves a point that I've been trying to make recently (while feeling like I was talking to the wall.)

Digg users operate on pack mentality and are often far more interested in exercising power than they are in contributing to the betterment of the Internet. (Who could blame them? Power corrupts...) Since many despise anything related to search marketing they began the game of pushing the story down by flagging it as inaccurate and as being spam.

Yep...spam, simply because they disagreed with it. Lee Odden knows a little something about that experience.

What I don't understand is why Danny has engaged them in conversation. His post is chalk full of quotes from Digger's comments followed by his own responses. Mostly, he defends himself over and over again and tries to explain his standpoint to people that clearly have no interest in listening. I can't help but wonder what else could have been done with that time that would have been productive to Danny's business.

Negative feedback sucks people in...it's hard not to respond, even if the best thing to do is to walk away.

Tread lightly folks...there's benefit to be had from sites like Digg, but I still can't help but think that for most sites, it's far more trouble than it's worth.

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Search Engine Guide > Jennifer Laycock > The Problem with Digg

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.