February 12, 2007 Comments
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Michael Gray has put together a great little list of thirteen ways that small businesses can promote themselves for free over at his Graywolf SEO Blog. While most of his suggestions apply to businesses with a local presence, there are still quite a few on there that will apply to any small business.
The nice thing about Gray's list is that he combines some of the more obvious suggestions (send press releases, write articles) with some less common methods like making use of Google Coupons and Technorati blog tools.
A quick example of one of his tips:
Google Coupons: Coupons are a great way to bring new customers into your business or remind old customers that you’re still around. Google has a free coupon tool that puts your coupon on relevant local searches.
Be sure to read the full list of ideas in case there are a few that you haven't thought to try yet.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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