Search Engine Guide Archives

Generate Customer Loyalty With Email

March 5, 2007 Comments

Jennifer Laycock

Jennifer Laycock

Articles



Marketing 101 tells us that it costs less to engage an existing customer than to acquire a new one. Lawrence Friedman’s The Channel Advantage puts it this way: "The cost of acquiring new customers is typically three to six times that of retaining existing ones." The conundrum is that while new buyers contribute to sales growth, the process of acquisition is costly. (skip to "Generate Customer Loyalty With Email" by Claudia Bruemmer)



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About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Search Engine Guide > Jennifer Laycock > Generate Customer Loyalty With Email

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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