Jennifer Laycock

Jennifer Laycock

Articles



Here's the conundrum. Search engine marketing requires links. Links can be hard to come by. Blog reviews are a great way to get links. Blog reviews have the added bonus of carrying the power of word-of-mouth recommendations. That said, it can be hard to catch the eye of a blogger and to get them to write about your products. The solution? Buy your blog reviews. At least that's how some people see it. (skip to "Can You Trust a Blogger's Advice?" by Jennifer Laycock)





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.