March 16, 2007 Comments
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According to Google's Webmaster Central blog, Google has added anchor text to the back link information that's available about your site using the Google Webmaster Tools. This is a feature that webmasters have been asking for for quite some time and site owners that make use of Google's Webmaster Tools will likely welcome it with open arms.
From Google's post:
For quite a while, you've been able to see a list of the most common words used in anchor text to your site. This information is useful, because it helps you know what others think your site is about. How sites link to you has an impact on your traffic from those links, because it describes your site to potential visitors. In addition, anchor text influences the queries your site ranks for in the search results.
Now we've enhanced the information we provide and will show you the complete phrases sites use to link to you, not just individual words. And we've expanded the number we show to 100.
Now I wasn't able to find this data in my own account yet, but it's always possible that it's rolling out today and hasn't quite hit all sites.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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