Jennifer Laycock

Jennifer Laycock

Articles



There seems to be no shortage of great search marketing training options these days...especially if you're willing to cough up a little bit of moolah for it. There are two options coming up that I've not written about yet. If you're in Australia (or feel like taking a nice vacation) you can check out the upcoming Search Engine Bootcamp events. If you're here in the states, you can head to New York City in a few weeks and catch the Incisive training prior to the Search Engine Strategies conference.

Search Engine Bootcamp is a one day search marketing seminar featuring more than a dozen industry veterans and covering a variety of topics. The adgenda is posted online and features classes on search term research, organic and paid search, analytics and even usability.

The event is in Melbourne on May 24th at the Rydges Carlton Hotel. The cost is $495AU

Incisive Training Classes

These are a set of half day classes on a variety of topics being offered up prior to the Search Engine Strategies New York event next month. You can either head in early and sign up for the classes, or you always come JUST for the classes and skip the show. (But don't do that, the show is fun and informative!.)

During this intense, intimate and informative day of workshop training, world acclaimed search engine marketing gurus Shari Thurow, Matt Bailey, Jennifer Laycock, Debra Mastaler, Amanda Watlington, Greg Jarboe, Nan Dawkins and Rob Key demystify the complex art and science of SEO/SEM by sharing authoritative personalized advice, insider perspectives and hands-on demonstration.

I'm actually teaching one of these classes myself...an afternoon session that runs four hours and covers Viral Marketing and Link Baiting. (I'll also be diving into a little bit of online reputation management and social media.)

Full–day registration cost: $1,345. Half–day registration cost: $745. Seats are limited, so if you're interested, you'll want to register soon.






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.