March 30, 2007 Comments
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It's long been said that a good title is an essential part of search marketing. While that usually refers to the title tag of your web site, it's also true about the content of an article or blog post. Michael Gray offers up some thoughts at Search Engine Land on not just why a good title can help draw in readers...but also on how to write that good title.
Take this snippet:
...read the following three headlines and see if you can complete them:
* A Stitch In Time Saves...
* A Penny Saved Is A Penny...
* An Apple A Day Keeps The...
As a marketer, you can take advantage of this situation by twisting the familiar into something new and unexpected. Look at how these cliches use a familiar start but then break the reading rhythm and stride into something different:
* A Stitch In Time Saves Me From Blowing A Job Interview
* A Penny Saved Is A Penny Spent On Beer Money
* An Apple A Day Keeps The Microsoft Certified Engineers Away
Bloggers have long enjoyed a love affair with writing interesting and eye-catching post titles and there's a reason for that. When a potential reader is scanning dozens, hundreds or even thousands of post titles in their feed reader, you have to find a way to get their attention.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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