April 5, 2007 Comments
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David Sifry has released Technorati's latest "State of the Blogosphere" report today. Sifry's post tells us that Technorati is now tracking more than 70 million blogs. That's up from 51 million at their last report. He also points out that new blogs are coming online at the rate of 120,000 per day (or roughly 1.4 blogs per second.) Unfortunately, spam blogs are also coming online at a pretty strong rate. Technorati tracked the creation of more than 11,000 spam blogs (splogs) per day in the month of December.
Interestingly, February was the strongest month of blog growth since last fall, seeing the launch of more than 113,000 blogs per day. By comparison, December saw just 83,000 blogs per day. While those numbers are impressive, they do signal a slight slowing in blog growth. After years of seeing the number of blogs double every six months, Technorati notes that it took 320 days (more than ten months) for the most recent doubling. Blog activity is slowing it's growth rate as well.
We also see a slowing in growth in the rate of posts created per day; while there are spikes in blog posts during times of significant world crisis -- for instance, last summer’s conflict between Israel and Hezbollah -- the overall trend is that posting volume is growing more slowly, at about 1.5 million postings per day. That's about 17 posts per second. In October 2006, Technorati was tracking about 1.3 million postings per day, about 15 posts per second.
If you'd like to dig further into information about the language of blogs, the frequency of posts, the use of tags and quite a bit of other juicy tidbits, check out Sifry's full post. If not, then here's a handy summary that he offers up at the end of the post:
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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