Much has been made of the link potential of Web 2.0 and of the social networks that have sprung up in the last two years. While it's true that there's link potential there in terms of marketing and link bait tactics, Debra Mastaler puts together a great post over at Search Engine Land today that talks about some overlooked ways of building links on the new web.
Many of the communities and associations understand the value of well ranked pages and design their sites to be search engine friendly. Some like SelfGrowth.com (who ranks #1 on Google and Yahoo for the term self improvement) appreciate the value of consumer generated content and actively seek out articles and papers written by its members. To house this content, SelfGrowth offers both an article and general directory to which any member may join and submit a link.
From SelfGrowth:
We want to add your website to our complete directory, and there is absolutely no obligation to even return the link. Our goal is SIMPLY to create the most comprehensive Web directory of self improvement websites on the Internet.
Are you overlooking the easy link building that could come with taking the time to join some communities? Keep your eyes open, sometimes you might be surprised to see just how easy it can be to build a quality link.
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