Finally! A fresh take on search engine optimization and marketing. Some days it feels like we're all just rehashing the same thing over and over again, which is why it's so refreshing when someone throws it out there in a new way. That's why when I ran across SEO Refugee's "Ten Commandments of Search" I had a good chuckle and felt the need to pass it on to you. (Hat tip SEOlogs.)

It's understandable that many webmasters and search marketers often feel like the many bits of feedback coming down the mountain from the search engines might as well be the "thou shall" and "thou shalt not" lists of old. That's why this take on the "search rules" does a nice job of getting the point across without relying on the same old drivel.

A few of my favorites...