April 30, 2007 Comments
Finally! A fresh take on search engine optimization and marketing. Some days it feels like we're all just rehashing the same thing over and over again, which is why it's so refreshing when someone throws it out there in a new way. That's why when I ran across SEO Refugee's "Ten Commandments of Search" I had a good chuckle and felt the need to pass it on to you. (Hat tip SEOlogs.)
It's understandable that many webmasters and search marketers often feel like the many bits of feedback coming down the mountain from the search engines might as well be the "thou shall" and "thou shalt not" lists of old. That's why this take on the "search rules" does a nice job of getting the point across without relying on the same old drivel.
A few of my favorites...
thou shalt not hide your content, nor serve different versions; for I the god of thy search am a jealous god, visiting the iniquity of the previous owners upon the domain to the 3rd and 4th generations and showing mercy only to those that doth file a re-inclusion request.
Remember the page titles and meta tags and keep them unique.
thou shalt not spam thy neighbor's blog, nor his forum, nor his contact form, nor his inbox, nor any thing that is thy neighbor's.
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