April 30, 2007 Comments
Sure, it's easy to drink the "I've got to market via social media" kool-aid, but the truth is that if you are going to play, you'd better know the rules. While a little bit of common sense and respect for the social community can take you a long way, Online Marketing Blog's Lee Odden offers up five quick tips to help you avoid committing social media suicide when it comes to marketing your business.
The biggest one, in my opinion?
1. Submitting press releases to social news sites. This is social media suicide, but there are marketers and PR practitioners out there endorsing the submission of press releases to social news as if it’s the same thing as submitting press releases to news search engines. It’s not the same thing at all.
This kind of content gets the most play at social news communities when it is coverage of an announcement, not the news release. Rather than submitting a press release to Digg, Netscape, Reddit, etc, focus on getting a popular blogger to write about your news. Once that happens, then draw attention to that bloggers’ coverage of your news via social news and bookmark sites.
When your company gets picked up in online media, you should be using using web based bookmark service as a clipping service anyway.
There's nothing more annoying than a useless press release. Wait, that's not true. There's nothing more annoying than a useless press release that someone tries to shove down your throat.
If you want the news coverage bonanza that comes with a social media hit, do something worthy of the attention.
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