Search Engine Guide Archives

Creators, Critics and Collectors - Creating Social Content

May 1, 2007 Comments

Jennifer Laycock

Jennifer Laycock

Articles



When it comes to viral marketing and social media, there's often talk of a group of people known as "key influencers." These are the people that serve as a sort of ambassador to the people online when it comes to marketing campaigns. What's often overlooked though, is an understanding of the sub-groups of people within the overall key influencer category. (skip to "Creators, Critics and Collectors - Creating Social Content" by Jennifer Laycock)



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About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Search Engine Guide > Jennifer Laycock > Creators, Critics and Collectors - Creating Social Content

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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