The team over at Bruce Clay are offering up yet another SEO contest. Thankfully, this one ditches the idea of ranking a page for some made up term and instead focuses on helping a non-profit learn more about search marketing so that their web site can have a better impact online. If you've got a favorite charity and some free time, I'd highly suggest that you check it out and consider entering.
From the announcement:
Our goal for this contest is to create something worthwhile. We want to give a search marketer an opportunity to sponsor a cause s/he believes in and feel deserves more visibility. In return for your time and effort, you’ll be given a free full-conference pass to SMX in Seattle (valued at $1395) and a free seat in our SEO Training ($1450) and Advanced Certification course ($995). This comes to almost $4000 in "prizes" which will benefit not only you but your charity partner as well. (Transportation and lodging are not provided.)
For the next two weeks, we're inviting search engine marketers to contact a non-profit organization that you’re passionate about and whose Web site you feel could benefit from an organic search engine optimization campaign.
If the non-profit agrees to partner with you for this contest, conduct a preliminary analysis of their site. Use what you already know about search engine optimization to pinpoint what they’re doing well and where they are faltering. Then, tell us in 1000 words or less how their Web site could benefit from an organic SEO campaign and what edits you would make to improve their site.
Susan says that ideally, you'd partner with a local charity (as opposed to say, the Red Cross or Amnesty International) and of course you'll need to be willing to put the time and effort into doing some serious analysis of their site.
It's an excellent idea and it's nice to see the community teaming up to use our powers for good. The deadline is coming up quickly though, so find yourself a charity and get cracking if you're interested in entering.
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