Jennifer Laycock

Jennifer Laycock

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It's the topic du jour right now, but people just can't get enough of it. Apparently with people thinking that there's little new left to say about organic search or even paid search, social search is where all the fun conversation lies. So if you just can't get enough, you'll be happy to hear that Kevin Gibbons of SEOptimize has put together a pretty extensive list of articles and resources on the social media, many of which you might not have already read.

There's quite a few articles from Pronet Advertising and Search Engine Land and a few entries from the likes of Rohit Bhargava, Search Engine Journal, Lee Odden and Todd Malicoat.

What's obviously missing is some of the social media articles that we've got right here on Search Engine Guide. So, head over to Kevin's blog and check out his collection, but take a look at these articles as well.

Stop Putting the Cart Before the Horse with Social Media
Don't Overlook Reviews in Your Social Media Strategy
Creators, Critics and Collectors - Creating Social Content
When it Comes to Social Media, Think Old School

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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.